Kia Optima Sedan Wins Eco Thumbs-Up

29 June 2011

It’s goes without saying – family cars are larger, resulting in using more petrol, extra money for fuel, and more impact on the environment.

So for all those eco-conscious family drivers out there (yes, we’re talking to you Ms Blanchett), you may just want to take a look at the new Kia Optima Sedan – winner of the recent ECOcar Magazine Car Of The Year award.

According to ECOcar editor Chris Mullett, the Optima was the most impressive car he had driven in the past year.

“It is not only a wonderful-looking vehicle, nor just an enormously enjoyable drive experience. The Optima also ticks all the boxes as a responsible, economic car for a modern family, and at exceptional value,” Mullett said following the announcement of the award at a ceremony in Melbourne.

Kia Motors Australia chief operating officer Tony Barlow said the recognition from ECOcar was particularly pleasing because of the breadth of characteristics that the COTY award recognised.

“We have been told on many occasions how stylish and attractive the Optima is,” Barlow said.  “We have also been told by pundits in the media that the Optima is a very enjoyable drive and that it represents outstanding value.

“Now, with the ECOcar COTY award, we tick another box with recognition that the Optima is also an environmentally responsible car.”

Not just a pretty face, the 2.4-litre GDi Optima sedan comes in a single Platinum specification at $36,990.