16 September 2011
Mirror mirror, on the wall - who is the greenest of them all?
Why Hyundai of course, who was recently named one of the Top Global Green Brands Of 2011.
Interbrand, the global brand consultancy, has ranked Hyundai as one of the world’s most eco-friendly brands, citing the automaker’s Blue Drive eco-friendly strategy and its industry leadership in zero-emissions hydrogen fuel-cell vehicle development as one of the best around.
“The company is so confident in its fuel efficiency that starting this year, it is reporting monthly fleet fuel efficiency figures in the U.S.,” Interbrand wrote in the survey.
“Hyundai has recently seen strong improvements in energy, GHG emissions, water, waste, and toxic emissions,” they added.
The survey, which questioned more than 10,000 respondents in 10 countries, examined each company’s environmental record and how the company is perceived by consumers. Companies were judged based on their performance, their environmental impact, their sustainable growth strategy and their corporate social responsibility programs.
Hyundai’s Blue Drive sub-brand, launched in 2008, encompasses all of the company’s eco-friendly technologies and products that contribute to higher fuel efficiency and lower emissions, including gasoline, diesel, electric, hybrid and hydrogen fuel-cell engines.
Hyundai rolled out the Elantra LPi hybrid in the Korean domestic market in 2009 and the i45 hybrid followed in 2011.
Hyundai plans to bring plug-in hybrid vehicles to market soon, while the company is currently operating test fleets of its hydrogen fuel-cell electric vehicles and pure-electric vehicles called BlueOn.