Colour My World

15 February 2012

If you’re all about making a statement, you’re sure to draw attention in BMW’s new ‘Pure Edition II’ M3 Coupè.

After overwhelming interest in the first M3 Pure Edition, BMW has announced details for a second launch. The new edition will include the same design with a handful of enhancements to the popular first model, including access to a palette of fancy and fabulous colours.

The ‘BMW Individual’ colour selection includes Fire Orange, first seen on the limited edition M3 GTS, Dakar Yellow II, Laguna Seca, Sepang Bronze and Imola Red.

Sporting the individual colour does come at a price, adding an additional $10,000 price tag to the purchase.

If you’re interested, you better get in quick. Only 50 of the M3 Coupè Pure Edition II will be available to order for the March to July 2012 production.

“Australian customers love what these cars offer in terms of looks and the performance to back it up,” Phil Horton, Managing Director of BMW Group Australia, said. “It is not a car for shrinking violets.”

However, not being a wall-flower when you’re out on the road does come at price. The tidy sum for one of these cars and their unique colour fixtures total a starting price of $145,000 for standard manual 6-speed transmission.

Better start saving now.