23 May 2011
For all of you who may have been living under a rock and have no idea who Ben 10 is, we’re talking one of the most popular cartoon characters around for boys aged 2 to 12.
Ben 10 is one of Cartoon Network’s most popular TV programs viewed in over 2.9 million homes in Australia and New Zealand. So it’s a coup for Kia then to be chauffeuring the cartoon-equivalent of Justin Beiber around Australia on his Cartoon Network’s BEN 10 LIVE: Time Machine tour, in none other than a Kia Carnival.
Over the next 4 months and 25 shows, the Kia vehicles are going to play a key role in Ben 10 staff and performers around the country, travelling more than 20,000 km in the process.
“Last year we helped Dora the Explorer. This year it’s Ben’s turn,” said Kia Motors Australia Chief Operating Officer Tony Barlow.
“These shows are so up-close and exciting and the stunts are spectacular. We are proud to be associated with such a professional outfit and understand the value in bringing these young kids and live theatre together in such an electronics dominated world.”
With great special effects, awesome costumes and super-cool stunts, Cartoon Network’s BEN 10 LIVE: Time Machine sees Ben Tennyson on a mission to save the past, present and future of the universe! As you do.
The live tour, which officially started on April 12 in Melbourne, will spend the next 4 months touring Victoria, Tasmania, Queensland and NSW.